WEB DESIGN FOR ARTISTS >
Virtual Group Exhibits / vs. Individual Websites
Many artists are choosing for Virtual Group Exhibits.
The main advantage of group exhibits is that they usually have a larger
budget for the promotion of the site and therefore, will get more hits.
When signing up for such a program, it is important to find out how
and where the site will advertise and how much traffic it gets.
Don't waste your time with sites that look sloppy, and poor in design.
You will see that many artists have links to an
Individual Website (in addition to the page that they get on that
The importance of choosing to have your own website
is because you establish an independent profile.
When meeting a possible prospect, it just makes more sense to say: "You
can find my work online at myname.com", rather then saying "I
have a page at Artisokes.com/members/mygalleryamongstothers...".
Your own domain name would be more easy to remember and you will look
Here are 10 Ways How a Personal Website can Promote
- If someone anywhere in the world knows your name,
he or she can find your work.
- You always have a portfolio or exhibit of current
work immediately available without having it linked to your competitors.
- You can put your website URL on all print media:
business cards, news stories, exhibit catalogues, bumperstickers,
T-shirts, graffiti... :o)
- You can use your own website address in a postcard
mailing to announce a show or new item.
- You can put your URL in any exhibit venue, even
on title cards of casual displays in restaurants or banks, to give
visitors access more information about your work.
- You can send email to potential galleries you
have pre-screened with a link to your site asking if they are interested
in receiving a slide package.
- On your site, you can list a free giveaway to
collect addresses for mailing list of interested clients.
- You can sell reproductions, duplicates, notecards--all
with your URL printed on back.
- Search engines can direct visitors to your site.
- Listings in art directories can link to your
Group websites usually try to attract artists saying
they are "cheaper". If you are on a tight budget, we would
advise you to ask a web designer how much it would cost to have a custom
made website with the info that you have or would have on a group site.
This usually fits in 3 pages and in many cases, we can offer a start-up
package for as little as $150! Contrarily to group sites, this is a
one time fee. It will look more professional, more personal, and you
can then add more pages to your site when you are ready for it. You
will also have complete control over the lay out and the design of your
The bottom line:
An individual site is where you start when you want to establish your
A group site is a great place to promote your website once you have
it IF it that site has a good marketing plan.
We cannot recommend group sites as this will very
much depend on your specialty/niche. You will often find the most important
sites in the magazines of your art form.